Founded in 2011 by Belgian DJ and producer Madloch, Sound Avenue is an electronic music label that stands for quality and originality. Borderless in vision, the Belgian imprint has forged a path to multiple musical dimensions. Blurring the boundaries between house and techno, it’s a platform for anyone with an open mind and ears. Having built early momentum on a global scale, the label hosted events across Europe, North Amercia, Argentina and their home country of Belgium. These uniquely branded club nights featured some of the labels core artists (at the time) including Agustin Basulto (Desglose), Beat Syndrome, Luis Junior, Matias Vila, Nicolas Rada and Sound Process. It set in motion what has been a unique course to musical freedom, pioneering various sonic blueprints over the course of ten years, while maintaining a strong bond between its loyal and ever expanding fanbase.
Originally intended to be a stand alone platform, as Sound Avenue experienced unprecedented growth its musical horizons expanded, eventually paving the way for two label subsidiaries in 3rd Avenue and Crossfade Sounds. The former drew influence from Sound Avenue’s early beginnings, showcasing the best in melodic house while the latter dove into the realms of deeper, dubby house and laid back modern techno.
Now over one hundred-sixty releases into their journey, Sound Avenue has continued to flourish through precision, care and well thought out A&R choices. It’s this attention to detail that has allowed the label to work with some of electronic music’s most esteemed artists, such as about : river, Arina Mur, Beije, Berni Turletti, Budakid & Nordfold, Charles Webster, Cosmic Cowboys, Dmitry Molosh, Eelke Kleijn, Eric Lune, Forty Cats, GMJ, Hernan Cattaneo & Soundexile, James Teej, Jamie Stevens, Jayden Klight, Jean Caillou, Joe Miller, Mariner + Domingo, Martin Roth, Nhar, Pablo Bolivar, Pedro Capelossi, Petar Dundov, Powel, Santiago Garcia, Stelios Vassiloudis, Superl
